When B2Evolution, Nucleus and WordPress emerged as three of the first content management systems blogging took a big jump around 15 years ago. Many adult webmasters switched to creating porn blogs as a welcome change from autopilot thumbnail gallery posts and links lists. Google showed a lot of love for properties with contextual linking and many directory listsings. As tubes took over and Google devalued certein contents blogging has been on a downward spiral for almost a decade. Recently, new blogs are starting to emerge as well as webmaster services of great value.
Porn Blog Submitter is one of the resurrected services making headways into the hearts of those bloggers who are still creating adult sites. The site offers a directory submission service allowing submitters to create backlinks from a network of 21 indexes. Each of them is divided into categories. An old school service with a positive twist.
It is possible to create entries with different descriptions in alternating categories for a reasonable fee of just 10 US Dollars with pornblog submitter. That is much better then the previously popular flat submission services allowing just one category and description per item.
The new crowd of adult bloggers is believed to originate from the fall-out from Tumblr, a popular social blogging platform that started censoring adult content in December 2019. Left without any reasonable alternatives, a small portion of the more internet savvy creators and curators have chosen to start their own domains on self hosted platforms with the wordpress cms, others have opted for creating adult pinboards.
Adult SEO Techniques
Does performing search engine optimization for adult sites require special skills that are different from mainstream marketing? Looking at search results for the terms adult seo it seems to be far easier to score with mature content and free porn clips than it is with competitive mainstream niches like “weight loss”, “car insurance” and self improvement advice. Exact match domains and explicit anchor texts still work better than spun texts and other shady techniques that are sold for monthly subscription fees. Pretty easy. I have been thinking about offering adult seo services myself, but have shyed away from it, because everybody with a little bit of common sense can do it by themselves, basically. But: there is still a growing market for adult seo. Let’s find out: Why?
Many buyers are newbies who have no clue what they are doing. They just want to make a porn site because they heard there is so much money to be made. Most of them have failed at building successful mainstream sites and look at porn as a last resort. They enter the arena without proper research and start buying hosted tubes or babe blogs. Most newbies start to get some traffic quickly, but find it hard to monetize free content. Why would people pay for beer when it’s free next door. Little do they know about picking a lucrative niche.
What do Adult SEO companies do?
Adult SEO companies help such guys to spend money on their services offering nominal results by increasing visibility in search engines like Bing and Google. Most of them are spam comments, forum blasts, community profiles and similar. As a short term result SERPs for keywords grow from from position 81 to 27, others from nowhere to 49 and so on. You can read the fantastic results on various webmaster boards as testimonials. Other, more sophisticated offers sell links on blogs they control, so called private blog networks. That works better and increases your 27 rank to 14 and your 49 rank to 19. Customers pay several hundred Dollars for that and are proud of the success. Well, after a couple of days and weeks results fall back. Why? The same offer was sold to other webmasters and search engines detected patterns that were flagged as spam. Links are devalued and ranks are lost.
Monthly fees of 300 to 1200 US$ are requested for several months of contract. The results are pretty poor in my book. Most of them utilize a small amount of websites with contextual blog links and some spam that is resold from so called “black hat” market places where they are bought for as little as 2 US$. Good profit.
Game changer: DIY Adult SEO
The most important mistake those providers and their customers make is simple: They are working to rank an existing, old property that has already failed. Additionally, they don’t understand how search engines work. Ok, I did a little test on my own and compared my results from various companies to my own method that would be based on common sense.
My method included building several new sites with content representing a good average amount of images and text on a normal blog. After about 1 month of content building I would start promoting the site either by buying links from adult seo companies for a fee on one side and comparing this to my own method. That was one year ago. For spending a couple of hundred bugs a month on each month they managed to rank my sites at an average position of 50 to 80. Serps were rather jumpy and never steady.
The DIY method generated very stable results after 2 months each. Most of them ranked on first page where they remained with further content building. The effort in time would be 2 hours per months. It’s very easy to replicate for various niches, depending on difficulty and kind of content. Unlike what SEO providers tell you, it is not possible to rank everything in the same way. Search engines deploy filters and algorithms that make a difference between a brand name, location, generic key phrase and a celebrity to name a few examples.
DIY SEO is still a great resource for success for every smart webmaster. Start learning and replicate what works. Of course: you need to be willing to invest in field tests to see what works and what not. Patience and common sense are required. Good luck.
Exact Match Domains
Does it help to have keywords in your domain name? A question asked so many times. Most SEO gurus will answer this rather diplomatically by saying it won’t do any harm. In my own experience it’s very valuable for niches and sub-niches where competition is limited to a small amount of players. Of course it helps to pick more lucrative niches that are not exploited by freeloaders such as fetish sites that enjoy popularity among high income customers who are willing and able to spend money on adult sites. Creating micro niche sites with exact domain matches is easy and very little work is needed.
Test Project
I decided to give exact keyword domain matches (EMD)a try and registered famous places that are known for erotic activity with keyword matching domains as .com, .net or .org domains. I created 2 or 3 articles, enriched them with images, embedded related Youtube videos and put them online. All of them were receiving top 10 rankings shortly after being live. Traffic was not great, but 30 to 50 hits a day from search engines is good for 1 signup per month in my experience. Over one year this would amount to around 300 to 400 US$ of revenue. This is a conservative estimate imho.
Small Effort but Great Effect
On the other side of balance sheet there were 15 bucks for domain fees and privacy, 30 $ for design and 3 or 4 hours of my time valued at around 100$. Break even after 6 months and every cent thereafter would be a gain. Not a bad deal at all. This can certainly be expanded by putting a little more effort into link building and content creation. On bottom line an adult webmaster could create micro site niche blogs with exact domain match for 100 to 200 $ a piece while generating revenue of 1k US$ per year. With decent keyword research and a network of 100 small blogs this could produce a potential revenue of 80k US$. For part time adult webmastering and blogging a pretty good income at less than 15 hours of work, weekly. Fulltime it could yield 200k to 300k if done properly.
Finding Keywords that pay
The key to success will lie in finding lucrative keywords for niches with well converting sponsors. There are many ways to play this. Either you have the education to know a lot about the biz or you can utilize services such as Market Samurai or Google Webmaster Tools to find attractive keywords. If successful this method is not just limited to adult, but easy to duplicate for mainstream building Adsense and advertising income for years to come. Good keywords will always pay, (but Adsense might not always like what you are doing). Building maintenance free micro niche blogs is a carefree package to success if done right. And if you are fed up with working online you could easily sell such kind of network for 1 or 2 yeas of revenue.
If I wasn’t already engaged in larger projects and needed to start from scratch today, micro niche sites would be my way of getting back into adult online marketing.
Blog or Sblog
A daily updating blog with fresh galleries and showcasing new graphic content is cool, but as long as each blog post is accompanied by affiliate links, it will most likely be considered as spam and traffic received will be of poor quality. It’s commonly known that Google and Bing frown upon excessive affiliate links and banners. Imho it’s much better practice to keep growing a blog with lesser frequency and larger, quality articles. Mix related outbound links and sponsor banners. Why not post a link to a Wikipedia page about a famous pornstar or a news article about female sextourism in Bali on BBC? It will do good! Over the past 5 years I have grown around 100 adult blogs and found sites with real genuine content that are updated once a month, are producing outstanding results compared to daily updated picture-sblogs.
Articles should be remembered
Let’s face it: how much quality can a porn blog with daily updates deliver? I admit, quality is hard to measure and what looks like a great article for most might be considered no more than a brain fart by experts. Sbloggers don’t care either way as they just want visitors to click on that big free porn picture or sponsor banner that they post above the fold. Now: how likely is it going to be that any of such daily posts will be mentioned on other sites or social networks like Facebook, StumbleUpon or Twitter? Nada! It will be forgotten quickly and might even be de-indexed.
Blogs can be reference sites
However, if you have one well written article once a month it will attract some voluntary links to your site and individual article among your readers. Such links are the most valuable sources of link juice in terms of site authority, one of the most important metrics in search engine evaluation. Search engines will start measuring this feedback and categorize your adult blog as a reference site for a suitable niche. That’s well worth aiming for, but it takes time.
To put it simple: the amount of authority increasing inbound links in relation to content updates shows a healthy relation over daily sblogs. Write hundred blog posts with 100 outbound links and receive just 10 links back gives you a score of -90. Publishing 5 articles with 5 sponsor links but 3 inbound references each will leave you with a score of +10 and 95% less work. See what I am aiming at? Good luck. If you know a micro niche with medium competition, this is an easy way to dominate adult search results, specially if you host them with exact domain name matches. I will cover this micro niche strategy in another post here on Mega Masters, soon.
How important in Domain Privacy?
Imagine this: competitors copy what you do and destroy all your work! It’s a serious threat! Simple searches for common links, domain ownership, IP addresses and online properties alone can show ways to make money online. Adult online business is becoming more and more transparent. Most revealing are searches for Google’s Analytics and Adsense codes. Those may dismantle ownership of domains across various different hosting companies and more. Other sophisticated tools compare affiliate codes and account numbers. All these numbers and codes can reveal secrets of your success, but there are ways to stop transparency from hurting your income.
Learn about Blackhats
It’s prudent to do our homework and observe competitors like market leaders and black sheep in our niches. There is nothing wrong about it and it helps all of us to stay competitive. However, there is a growing number of predatory webmasters who are intellectually unable to transfer knowledge from one niche to another or to understand simple market mechanics. I call those guys ‘web-monkeys‘ because all they do is copy your work and damage others recklessly to gain success at any price. Copying designs and registering identical domains with .net, .org or .co endings are some of their shady SEO tactics. Seedy web monkeys will even go as far as implementing blackhat techniques to damage your fine reputation in an attempt to put themselves ahead. Strong privacy can protect from preying eyes of shady competition. Prevention is always the best method of protection from threats. Here are some privacy tools and methods I use to stay under the radar:
Google Analytics:
I do always use separate Google Analytics accounts for different projects. If I do have powerful server-based stats such as Urchin on my box, I don’t even use Google as own stats are way more reliable, anyhow. So if some monkey conducts a background check on a particular analytics code of an successful site there is just one result to be found.
Domain Privacy:
Using different domain registrars with privacy providers for domains hosted on different servers is another must. Not does it reduce amount of spam, but it effectively shields from preying eyes. Using a registrars name servers and redirecting to a unique IP in host entry with cname is another must. This way it looks like there is only this one domain on your server. However, you will need to use tricks to justify IP usage with your host.
Offshore Companies:
When promoting same sponsors on multiple networks, I open different affiliate accounts since using the same accounts would reveal connections within your networks. As I was growing in the past I added various shell companies onshore and offshore. Different entities and billing addresses keep my strategies and identity under the radar of monkey webbies. On a sideline additional income from self referrals are adding 5 to 10 percent to revenue.
Don’t trust Sponsors:
When talking about sponsors: many of them are also affiliates. Some will observe your successful sales tactics to work against you in direct competition. Therefore it is better to have 4 or 5 different affiliate accounts with different strategies than just one that reveals it all. On the bottom line my most important reason to use privacy tools is protection from competition – not anonymity itself.